SaaSification by Luigi Mallardo

#25 The Discipline of Revenue Applied to Pilots , AI's Real ROI, and Big Tech's Chess Moves

September 15th, 2025

Sep 15 • 

Luigi Mallardo

August 2025

#24 Escaping the GTM Leadership Trap. AI Agents, and the Rise of Agent Managers. And more...

August 1st, 2025

Aug 1 • 

Luigi Mallardo

July 2025

#23 From BAT to AI: My CRO Journey and the New Founder Playbook

July 1st, 2025

Jul 1 • 

Luigi Mallardo

June 2025

#22 The Woffu GTM Playbook, AI's Reshape of SaaS, and the Reality of Building Value

June 10th, 2025

Jun 10 • 

Luigi Mallardo

March 2025

#21 GTM Growing Pains, AI Subscriptions, and the Next SaaS Transformation

March 27th, 2025

Mar 27 • 

Luigi Mallardo

November 2024

#20 Implications of new AI pricing frameworks. Therapy for Enterprise SaaS GTM issues above 5M in ARR. Ferrari into subscriptions. Klarna…

November 12th, 2024

Nov 12, 2024 • 

Luigi Mallardo

April 2024

#19 The rise of Fractional CRO. Private Equity into SaaS. Selling software evolving in selling agents.

April 29th, 2024 Insights, real stories and food for thought on SaaS and Customer-Centric go-to-market growth in both Tech and Traditional Industries…

Apr 29, 2024 • 

Luigi Mallardo

February 2024

#18 Cloud revenue unstoppable. Why price increase for profitable customers is not a bad idea. Era of Robot as a Service (RaaS) approaching…

February 29th, 2024

Feb 29, 2024 • 

Luigi Mallardo

January 2024

#17 Is the SaaS VP Sales model wrong. Too many layoffs in Customer Success. How to price AI features. High NRR is not necessarily good…

January 15th, 2024 Insights, real stories and food for thought on SaaS and Customer-Centric go-to-market growth in both Tech and Traditional Industries…

Jan 15, 2024 • 

Luigi Mallardo

3

December 2023

#16 SaaSification revamped. Expectations. What's new.

December 15th, 2023

Dec 15, 2023 • 

Luigi Mallardo

1

June 2021

#15 Ford becoming a SaaS business. 70% of retailers will have subscriptions. Rebirth of Manufacturing thanks to “as a service”. 50% of…

Amazon & MGM. Netflix more into games. Walmart in trouble despite digital efforts. Subscriptions for financial services. Rebirth of Manufacturing “as a…

Jun 1, 2021 • 

Luigi Mallardo

May 2021

#14 Growth of Direct To Consumer, Grocery as a Service and Cloud spending. Shopify 3 years behind Amazon. Everyone copying Clubhouse. Why a…

May 6, 2021 SaaSification is for business leaders who understand that any business is SaaS business as well as for those who don’t realize it yet…

May 6, 2021 • 

Luigi Mallardo