SaaSification

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#15 Ford becoming a SaaS business. 70% of retailers will have subscriptions. Rebirth of Manufacturing thanks to “as a service”. 50% of…
Amazon & MGM. Netflix more into games. Walmart in trouble despite digital efforts. Subscriptions for financial services. Rebirth of Manufacturing “as a…
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Luigi Mallardo
May 2021
#14 Growth of Direct To Consumer, Grocery as a Service and Cloud spending. Shopify 3 years behind Amazon. Everyone copying Clubhouse. Why a…
May 6, 2021 SaaSification is for business leaders who understand that any business is SaaS business as well as for those who don’t realize it yet…
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Luigi Mallardo
March 2021
#13 Data and Insights as a Service is the next triple-sized moby dick. Why Bezos chose his SaaS guy. Evolution of the gaming industry…
March 1, 2021 Latest news about SaaSification in Automotive (Ford, Volkswagen and Lynk & Co.), Gaming (Microsoft), Media (Twitter, Clubhouse), Amazon…
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Luigi Mallardo
February 2021
#12 Clubhouse is getting viral. Join us to experiment this "new thing" on Sunday.
Clubhouse, the buzzy audio social network, is becoming viral in the global business community. Join us to experiment this "new thing" on Sunday to…
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Luigi Mallardo
#11 Clubhouse revolution. Ikea evolution. SaaS valuations. Why BMW and Audi cancel subscriptions.
Game plan to go upmarket in SaaS. Is Clubhouse a big threat for Twitter? Why BMW and Audi canceled subscriptions. Valuations. Consumer subscriptions…
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Luigi Mallardo
January 2021
#10 Tesla subscription. Apple challenging Peloton. Coca Cola in SaaSification mode. And more...
Everyone should have a list of personal and professional mantras that connect with the inner essence of who we are as persons and professionals…
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Luigi Mallardo
December 2020
#9 SaaS B2B focus. Amazon threatens Pharmacies. Nestlé SaaSing up through Freshly. Fortnite new subscription bundle. And more..
December 1, 2020 A new edition of news and stories about B2C brands (Amazon, Fortnite, Walmart, Zuora, Thomas Cook) and a deep dive on B2B SaaS.
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Luigi Mallardo
November 2020
#8 Consumer subscription series. GoPro grew, guess why. Hotel chains SaaSing up. Disney's response to Netflix. Walmart is now in Insurance…
November 1, 2020 The article about SaaSification vs Subscription generated great feedbacks. There were a few questions and objections I wanted to…
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Luigi Mallardo
October 2020
#7 Microsoft wants to be the Netflix for Gaming. Why Nike is growing like a tech stock. Apple's product announcement is a SaaS pricing…
October 1, 2020 Why the key of the winning businesses of the future is SaaSification and not Subscription. I listened the last earnings call of Nike a…
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Luigi Mallardo
September 2020
#6 Amazon debuts health subscription service. Pharma giant Bayer starts to SaaS-up. Art as a Service. Walmart fight vs Amazon. Porsche…
September 15, 2020 Key highlights of this edition: Amazon debuts health subscription service Pharma and Life Science giant Bayer starts to SaaS up…
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Luigi Mallardo
#5 Apple launching subscription bundles. How The New York Times became a SaaS company. Coffee subscription signs up 1 million customers in…
September 1, 2020 August has been a month full of interesting news about tech and non-tech companies moving towards SaaSification. The highlights of…
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Luigi Mallardo
August 2020
#4 BMW upselling on software. Amazon pursuing recurring revenue through insurance. Former Unilever employees launch detergent subscriptions…
August 1, 2020 Welcome August! The engagement statistics for the first 3 issues of the newsletter have been really promising. Thank you everyone for…
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Luigi Mallardo
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