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#20 Implications of new AI pricing frameworks. Therapy for Enterprise SaaS GTM issues above 5M in ARR. Ferrari into subscriptions. Klarna…
November 12th, 2024
Nov 12
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Luigi Mallardo
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SaaSification of Industries -- by Luigi Mallardo
#20 Implications of new AI pricing frameworks. Therapy for Enterprise SaaS GTM issues above 5M in ARR. Ferrari into subscriptions. Klarna bravely getting rid of SaaS vendors. And more...
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April 2024
#19 The rise of Fractional CRO. Private Equity into SaaS. Selling software evolving in selling agents.
April 29th, 2024 Insights, real stories and food for thought on SaaS and Customer-Centric go-to-market growth in both Tech and Traditional Industries…
Apr 29
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Luigi Mallardo
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SaaSification of Industries -- by Luigi Mallardo
#19 The rise of Fractional CRO. Private Equity into SaaS. Selling software evolving in selling agents.
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February 2024
#18 Cloud revenue unstoppable. Why price increase for profitable customers is not a bad idea. Era of Robot as a Service (RaaS) approaching…
February 29th, 2024
Feb 29
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Luigi Mallardo
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SaaSification of Industries -- by Luigi Mallardo
#18 Cloud revenue unstoppable. Why price increase for profitable customers is not a bad idea. Era of Robot as a Service (RaaS) approaching. Guidelines for a healthy B2B go-to-market strategy. And more
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January 2024
#17 Is the SaaS VP Sales model wrong. Too many layoffs in Customer Success. How to price AI features. High NRR is not necessarily good…
January 15th, 2024 Insights, real stories and food for thought on SaaS and Customer-Centric go-to-market growth in both Tech and Traditional Industries…
Jan 15
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Luigi Mallardo
3
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SaaSification of Industries -- by Luigi Mallardo
#17 Is the SaaS VP Sales model wrong. Too many layoffs in Customer Success. How to price AI features. High NRR is not necessarily good. Bezos bets on Google Challenger. And more...
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December 2023
#16 SaaSification revamped. Expectations. What's new.
December 15th, 2023
Dec 15, 2023
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Luigi Mallardo
1
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SaaSification of Industries -- by Luigi Mallardo
#16 SaaSification revamped. Expectations. What's new.
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June 2021
#15 Ford becoming a SaaS business. 70% of retailers will have subscriptions. Rebirth of Manufacturing thanks to “as a service”. 50% of…
Amazon & MGM. Netflix more into games. Walmart in trouble despite digital efforts. Subscriptions for financial services. Rebirth of Manufacturing “as a…
Jun 1, 2021
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Luigi Mallardo
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SaaSification of Industries -- by Luigi Mallardo
#15 Ford becoming a SaaS business. 70% of retailers will have subscriptions. Rebirth of Manufacturing thanks to “as a service”. 50% of subscription news websites are 100 years old.
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May 2021
#14 Growth of Direct To Consumer, Grocery as a Service and Cloud spending. Shopify 3 years behind Amazon. Everyone copying Clubhouse. Why a…
May 6, 2021 SaaSification is for business leaders who understand that any business is SaaS business as well as for those who don’t realize it yet…
May 6, 2021
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Luigi Mallardo
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SaaSification of Industries -- by Luigi Mallardo
#14 Growth of Direct To Consumer, Grocery as a Service and Cloud spending. Shopify 3 years behind Amazon. Everyone copying Clubhouse. Why a Sales Playbook is not a piece of paper.
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March 2021
#13 Data and Insights as a Service is the next triple-sized moby dick. Why Bezos chose his SaaS guy. Evolution of the gaming industry…
March 1, 2021 Latest news about SaaSification in Automotive (Ford, Volkswagen and Lynk & Co.), Gaming (Microsoft), Media (Twitter, Clubhouse), Amazon…
Mar 1, 2021
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Luigi Mallardo
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SaaSification of Industries -- by Luigi Mallardo
#13 Data and Insights as a Service is the next triple-sized moby dick. Why Bezos chose his SaaS guy. Evolution of the gaming industry. Peloton and Ford worth the same. Nike acquisition and more ...
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February 2021
#12 Clubhouse is getting viral. Join us to experiment this "new thing" on Sunday.
Clubhouse, the buzzy audio social network, is becoming viral in the global business community. Join us to experiment this "new thing" on Sunday to…
Feb 4, 2021
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Luigi Mallardo
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SaaSification of Industries -- by Luigi Mallardo
#12 Clubhouse is getting viral. Join us to experiment this "new thing" on Sunday.
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#11 Clubhouse revolution. Ikea evolution. SaaS valuations. Why BMW and Audi cancel subscriptions.
Game plan to go upmarket in SaaS. Is Clubhouse a big threat for Twitter? Why BMW and Audi canceled subscriptions. Valuations. Consumer subscriptions…
Feb 1, 2021
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Luigi Mallardo
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SaaSification of Industries -- by Luigi Mallardo
#11 Clubhouse revolution. Ikea evolution. SaaS valuations. Why BMW and Audi cancel subscriptions.
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January 2021
#10 Tesla subscription. Apple challenging Peloton. Coca Cola in SaaSification mode. And more...
Everyone should have a list of personal and professional mantras that connect with the inner essence of who we are as persons and professionals…
Jan 1, 2021
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Luigi Mallardo
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SaaSification of Industries -- by Luigi Mallardo
#10 Tesla subscription. Apple challenging Peloton. Coca Cola in SaaSification mode. And more...
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December 2020
#9 SaaS B2B focus. Amazon threatens Pharmacies. Nestlé SaaSing up through Freshly. Fortnite new subscription bundle. And more..
December 1, 2020 A new edition of news and stories about B2C brands (Amazon, Fortnite, Walmart, Zuora, Thomas Cook) and a deep dive on B2B SaaS.
Dec 1, 2020
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Luigi Mallardo
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SaaSification of Industries -- by Luigi Mallardo
#9 SaaS B2B focus. Amazon threatens Pharmacies. Nestlé SaaSing up through Freshly. Fortnite new subscription bundle. And more..
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