SaaSification of Industries -- by Luigi Mallardo

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#20 Implications of new AI pricing frameworks. Therapy for Enterprise SaaS GTM issues above 5M in ARR. Ferrari into subscriptions. Klarna…
November 12th, 2024
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Luigi Mallardo

April 2024

#19 The rise of Fractional CRO. Private Equity into SaaS. Selling software evolving in selling agents.
April 29th, 2024 Insights, real stories and food for thought on SaaS and Customer-Centric go-to-market growth in both Tech and Traditional Industries…
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Luigi Mallardo

February 2024

#18 Cloud revenue unstoppable. Why price increase for profitable customers is not a bad idea. Era of Robot as a Service (RaaS) approaching…
February 29th, 2024
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Luigi Mallardo

January 2024

#17 Is the SaaS VP Sales model wrong. Too many layoffs in Customer Success. How to price AI features. High NRR is not necessarily good…
January 15th, 2024 Insights, real stories and food for thought on SaaS and Customer-Centric go-to-market growth in both Tech and Traditional Industries…
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Luigi Mallardo

December 2023

#16 SaaSification revamped. Expectations. What's new.
December 15th, 2023
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Luigi Mallardo

June 2021

#15 Ford becoming a SaaS business. 70% of retailers will have subscriptions. Rebirth of Manufacturing thanks to “as a service”. 50% of…
Amazon & MGM. Netflix more into games. Walmart in trouble despite digital efforts. Subscriptions for financial services. Rebirth of Manufacturing “as a…
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Luigi Mallardo

May 2021

#14 Growth of Direct To Consumer, Grocery as a Service and Cloud spending. Shopify 3 years behind Amazon. Everyone copying Clubhouse. Why a…
May 6, 2021 SaaSification is for business leaders who understand that any business is SaaS business as well as for those who don’t realize it yet…
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Luigi Mallardo

March 2021

#13 Data and Insights as a Service is the next triple-sized moby dick. Why Bezos chose his SaaS guy. Evolution of the gaming industry…
March 1, 2021 Latest news about SaaSification in Automotive (Ford, Volkswagen and Lynk & Co.), Gaming (Microsoft), Media (Twitter, Clubhouse), Amazon…
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Luigi Mallardo

February 2021

#12 Clubhouse is getting viral. Join us to experiment this "new thing" on Sunday.
Clubhouse, the buzzy audio social network, is becoming viral in the global business community. Join us to experiment this "new thing" on Sunday to…
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Luigi Mallardo
#11 Clubhouse revolution. Ikea evolution. SaaS valuations. Why BMW and Audi cancel subscriptions.
Game plan to go upmarket in SaaS. Is Clubhouse a big threat for Twitter? Why BMW and Audi canceled subscriptions. Valuations. Consumer subscriptions…
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Luigi Mallardo

January 2021

#10 Tesla subscription. Apple challenging Peloton. Coca Cola in SaaSification mode. And more...
Everyone should have a list of personal and professional mantras that connect with the inner essence of who we are as persons and professionals…
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Luigi Mallardo

December 2020

#9 SaaS B2B focus. Amazon threatens Pharmacies. Nestlé SaaSing up through Freshly. Fortnite new subscription bundle. And more..
December 1, 2020 A new edition of news and stories about B2C brands (Amazon, Fortnite, Walmart, Zuora, Thomas Cook) and a deep dive on B2B SaaS.
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Luigi Mallardo
© 2024 Luigi Mallardo
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