About SaaSification

Welcome to the SaaSification newsletter, manually curated by Luigi Mallardo.

To read the previous editions click here.

The two worlds, tech and non-tech, are converging

  • Why did Nike choose a CEO from a SaaS (Software as a Service) company?

  • Why for his succession did Jeff Bezos appoint the head of Amazon SaaS business (AWS) and not the head of the Amazon store?

  • Why companies running SaaS-like Customer-Centric models grow more and have the highest Enterprise Value-to-Revenue Multiples?

This newsletter will bring in your inbox news, stories and thoughts about companies and business leaders in all sort of industries that understood how the secret formula today is to follow a set of go-to-market mantras and fundamentals pioneered by the SaaS industry in the last 20 years

SaaS is generally associated to technology or subscriptions but it is much more than that. It is a way of thinking and managing.

To know more about the vision listen to this short podcast.

To accelerate growth the most valuable companies and brands are adopting SaaS-like (Software as a Service) go-to-market models, moving from Product and Brand-Centric to Customer-Centric organisations by focusing on building predictable revenue

The new reality will reward companies that develop both resiliency to shocks and awareness on how the real work starts after the sale.

Just like SaaS companies have done for 20 years.

All businesses are SaaS business

Some housekeeping...

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Thanks again and please spread the voice in your network if you find the newsletter insightful. 

Subscribe to SaaSification

Newsletter of real stories, insights and thoughts about non-tech and tech industries moving from Product and Brand-Centric to Customer-Centric SaaS-like organisations. By now you should know any business is a SaaS business.


Luigi Mallardo

News and thoughts about non-tech and tech industries following the go-to-market mantras of Spotify, Netflix or Amazon.