Welcome to SaaSification! Curated by Luigi Mallardo, 6x CRO with 4 exits, focused on scaling AI-driven B2B SaaS ventures with healthy, efficient growth.
My 20+ years of hands-on experience drive the content I share, primarily focusing on:
Learnings from scaling AI-driven SaaS startups efficiently from early stages to €25M+ ARR and beyond.
Frameworks for building resilient revenue engines and getting good exits as a result.
News and real stories on how the 'SaaSification' mindset (customer-centricity, data-driven decisions, and agile GTM) applies not just to tech startups but also to larger organizations. It’s first of all a way of thinking and managing go-to-market, revenue, and customer engagement models, increasingly powered and reshaped by AI.
The enduring formula for resilient growth involves applying the Go-To-Market fundamentals pioneered by the SaaS industry, adapted for today's AI-empowered landscape, always prioritizing sustainable value over growth-at-all-costs.
If you like the content I share, please invite others to join this newsletter and also check my page luigimallardo.com.
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