Welcome to content “manually” curated by Luigi Mallardo.

This newsletter will bring in your inbox my latest blog articles plus insights, learnings and real stories of SaaS businesses (Software as a Service as well as Service as a Software) and also companies in traditional industries adopting Customer-Centric and Efficient Recurring Revenue Models.

The two worlds, tech and non-tech, are converging.

I have deep hands-on experience and true passion for two topics at the heart of the content I share:

• How to build and scale “healthy” go-to-market strategies and engines if you are a SaaS business selling primarily into Mid-Market and Enterprise.

• How the “SaaS mindset does not apply to start ups only but also to big corporates willing to reshape the way they operate, identify the right KPI’s and re engineer processes to ensure consumers are always at the heart of everything we do”, as the CEO of a public listed consumer brand company said after having worked two years together.

The secret formula for a resilient and growing business today is to follow a set of go-to-market mantras and fundamentals pioneered by the SaaS industry in the last 20+ years. If you do it without a growth-at-all-cost obsession.

SaaS is generally associated to technology or subscriptions but it is much more than that. It is a way of thinking and managing the go-to-market model and the engagement with customers.

This 7 minute podcast was recorded in March 2020, a few days before the coronavirus became a global pandemic. The main concepts are even more relevant in the current scenario.

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