SaaSification by Luigi Mallardo
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#23 From BAT to AI: My CRO Journey and the New Founder Playbook
July 1st, 2025
Jul 1
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Luigi Mallardo
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#23 From BAT to AI: My CRO Journey and the New Founder Playbook
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#22 The Woffu GTM Playbook, AI's Reshape of SaaS, and the Reality of Building Value
June 10th, 2025
Jun 10
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Luigi Mallardo
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#22 The Woffu GTM Playbook, AI's Reshape of SaaS, and the Reality of Building Value
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#21 GTM Growing Pains, AI Subscriptions, and the Next SaaS Transformation
March 27th, 2025
Mar 27
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Luigi Mallardo
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#21 GTM Growing Pains, AI Subscriptions, and the Next SaaS Transformation
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#20 Implications of new AI pricing frameworks. Therapy for Enterprise SaaS GTM issues above 5M in ARR. Ferrari into subscriptions. Klarna…
November 12th, 2024
Nov 12, 2024
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Luigi Mallardo
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SaaSification by Luigi Mallardo
#20 Implications of new AI pricing frameworks. Therapy for Enterprise SaaS GTM issues above 5M in ARR. Ferrari into subscriptions. Klarna bravely getting rid of SaaS vendors. And more...
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#19 The rise of Fractional CRO. Private Equity into SaaS. Selling software evolving in selling agents.
April 29th, 2024 Insights, real stories and food for thought on SaaS and Customer-Centric go-to-market growth in both Tech and Traditional Industries…
Apr 29, 2024
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Luigi Mallardo
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SaaSification by Luigi Mallardo
#19 The rise of Fractional CRO. Private Equity into SaaS. Selling software evolving in selling agents.
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#18 Cloud revenue unstoppable. Why price increase for profitable customers is not a bad idea. Era of Robot as a Service (RaaS) approaching…
February 29th, 2024
Feb 29, 2024
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Luigi Mallardo
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SaaSification by Luigi Mallardo
#18 Cloud revenue unstoppable. Why price increase for profitable customers is not a bad idea. Era of Robot as a Service (RaaS) approaching. Guidelines for a healthy B2B go-to-market strategy. And more
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#17 Is the SaaS VP Sales model wrong. Too many layoffs in Customer Success. How to price AI features. High NRR is not necessarily good…
January 15th, 2024 Insights, real stories and food for thought on SaaS and Customer-Centric go-to-market growth in both Tech and Traditional Industries…
Jan 15, 2024
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Luigi Mallardo
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SaaSification by Luigi Mallardo
#17 Is the SaaS VP Sales model wrong. Too many layoffs in Customer Success. How to price AI features. High NRR is not necessarily good. Bezos bets on Google Challenger. And more...
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#16 SaaSification revamped. Expectations. What's new.
December 15th, 2023
Dec 15, 2023
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Luigi Mallardo
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#16 SaaSification revamped. Expectations. What's new.
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SaaSification by Luigi Mallardo
Strategic GTM insights for Founders, CEOs, and Investors building AI-driven SaaS businesses. Real stories, proven frameworks, and a mindset for healthy, scalable growth.
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