About SaaSification

Welcome to the SaaSification newsletter!

To read the previous editions click here.

The two worlds, tech and non-tech, are converging

  • Why did Nike choose a CEO from a SaaS (Software as a Service) company?

  • Why did Unilever buy Dollar Shave Club for $1 Billion?

  • Why are SaaS valuations so high?

This newsletter will bring regularly in your inbox news, stories and thoughts about companies and business leaders in all sort of industries that understood how the secret formula today is to follow a set of go-to-market mantras and fundamentals pioneered by the SaaS industry in the last 20 years

Companies taking over the world in some of the biggest industries are SaaS companies: Netflix, Linkedin, Uber, Spotify and Amazon, just to name a few.

To know more about the vision listen to this short podcast.

SaaSification doesn’t mean necessarily moving 100% of your business into subscription offers like Netflix or even launching subscriptions at all, although the subscription model is often an opportunity to consider.

The new reality will reward companies that develop both resiliency to shocks through recurring revenue and awareness on how the real work starts after the sale.

Just like SaaS companies have done for 20 years.

All businesses are SaaS business


About me 

PodKast — Ep.30– Los fundamentales de las estructuras de ventas ...

I’m an ex basketball pro turned into revenue leader, transformation executive and growth regenerator with experience in designing and executing go-to-market strategies for SaaS (Software as a Service) scaleups and industries in need of recurring revenue.

In the last 20 years I've had the privilege to work with Board Leaders of Fortune 500 companies like Unilever or Johnson & Johnson as well as exciting VC-backed SaaS startups in Europe and US. 

Since 2018 I’ve been teaching non-tech CEOs and scaleup owners in a top European business school how to apply SaaS go-to-market fundamentals to industries and I’m a Member of Revenue Collective, the global community of the best sales, marketing, customer success and revenue operations leaders.

My commitment is to bring you news, inspiration and no bullshit about the SaaSification of industries. 

To read the previous editions click here.

Thanks for subscribing!

Luigi Mallardo

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