#2 Netflix doesn't want inactive customers. Is subscriptions the vaccine for Airlines? Starbucks omnichannel revolution. And more...
July 1, 2020
Zoom valued 12 times Lufthansa and 3 times Delta Air Lines. Subscription retailers booming as people are looking for experiential shopping … in their houses, and they want convenience and excitement.
There are examples from many industries and market insight available showing how more and more industries are SaaSing up as they follow the go-to-market fundamentals of Spotify, Netflix and the whole SaaS (Software as a Service) industry.
Main topics today:
Why Netflix announced you are not welcome if you are an inactive customer.
Starbucks drastic omnichannel change. Starbucks Pickup.
The world is SaaSing up in all industries. 8 minute webinar to discuss the business vaccine for Airlines and other industries in need of recurring revenue .
Consumer Subscription seems to be the next boom market.
Read more why I’m writing. Link
Read the archive of previous issues of the newsletter. Link
Manually curated by @luigimallardo
My things 🧠
In this 8 minute webinar to an audience of CEOs and senior executives of airline companies. I share real examples and analogies valid for most industries today of why all businesses should go to market like a SaaS company (Software as a Service). Video and text. Link
Podcast - 7 Mantras for building Recurring Revenue. 7 minutes. In March 2020 on the Sales Hacker Podcast Sam Jacobs and I spoke about the Subscription Economy. The podcast was recorded a few days before the coronavirus became a global pandemic. The main concepts are even more relevant in the New Normal. Link.
News on SaaSed-up companies 🗞
Netflix doesn't want you as a customer if you are not active. Rather than keep accepting revenue for services not used, the company announced that has put in place a new policy. When customers haven’t watched anything in a year, they will be sent a message "Are you still watching?" and their accounts will be canceled if they don't reply. Why? To save them money. We have entered the age of the Customer to the point of losing your customers if that's what's best for them. Link.
News on SaaSing-up companies 📈
Stasbucks accelerates. The company was already in the process of transforming the store experience since 2018 as 80 percent of transactions in U.S. company-operated stores were for "on-the-go" orders. And now that the coronavirus has essentially changed the world, Starbucks is wasting no time executing its strategy--in fact, accelerating previous plans.
The Board of Starbucks announced in June 2020 the start of a "transformational phase" that will introduce a new store format known as "Starbucks Pickup." After powering the ID/App usage for the last few years, it’s going a step forward. Closing 400 stores and kicking off the pick-up service. Link.
Fender has made amazing guitars and amplifiers for over 70 years. Learn how they built 1 million subscribers in just 3 months. Life changing. Link.
Interesting reads 📖
Events as Omnichannel Bundles. Benedict Evans made some great points in a post in June about the evolution of the Event industry post-covid. With the SaaS mindset, you must look at events like omnichannel bundles. You have the content distribution module (offline and online). The booth / networking part. The one to one meetings. The social gathering. The secret formula is how you bundle physical, digital and content. Link.
Is Consumer Subscription the next software boom market? Consumer Subscription Software (“CSS”) is one of the most exciting growth opportunity in software. Total revenue expected to be over $150 billion 💰 globally by 2023! Link.
Podcasts and Webinars 🎬
The Forever Transaction. Don't look just at Acquisitions numbers. Look at the Retention numbers to be a valuable and healthy business in the new reality. Listen and learn how to turn your "clients" into "members" who are so committed to your organization that they stop looking for alternatives. Link.
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