#1 Volvo "as a Service". Subscription retailers booming. SaaS lessons for eCommerce.
June 15, 2020
Main topics today:
Volvo is pushing on subscriptions as people prefer access over ownership.
Subscription retailers are the surprise winners of the coronavirus shutdown.
The growing trend of subscription boxes.
Lessons from SaaS for eCommerce.
Guess what type of companies have overperformed in terms of valuations.
Manually curated by @luigimallardo.
Read more why I’m writing this newsletter.
News on SaaSed-up companies 🗞
The Subscription Impact. Back in April, in the middle of the global pandemic, subscription businesses were proving to be resilient in several industries. Link.
A more recent update shows that 4 of 5 subscription companies are still growing. Download the latest report. If the Subscription Economy is about anything, it's about a fundamental return to relationships.
Look who overperformed in the second quarter of 2020. SaaS companies.
News on SaaSing-up companies 📈
Volvo is investing strong on subscriptions. The CEO Hakan Samuelsson speaking at a Financial Times global digital conference. “Subscription will come more and more” he insisted. “People don’t necessarily want to own a car, but they want the mobility”. Link.
News on to-be-SaaSed-up companies 📉
Car rental firm Hertz files for bankruptcy in US. The 102-year-old firm filed for bankruptcy protection after its business all but vanished during the coronavirus pandemic. Go-to-market playbooks and business models in the car rental industry are being reinvented. Are pure transactional models outdated? Everyone wants a change. Not everyone wants to change. Link.
Interesting reads 📖
Why subscription retailers are booming. The surprise winners of the coronavirus shutdown. Read why all sorts of retailers are going to have to re-look at their offering and think about what parts of their business can be sold by subscription. Link.
Podcasts and Webinars 🎬
The growing trend of subscription boxes.Don't look just at acquisitions numbers. Look at the retention numbers to be a valuable and healthy business in the new reality. Health and indoor sport are amongst the most preferred categories. Subscription boxes allow you to give the consumer an experience they are not able to get on the retail level. Even after the emergency is over they will continue to grow. Listen.
Lessons from SaaS for eCommerce. This webinar is more than 2 years old but it's still very actual. I loved the mantra of Starbucks: I’m not spending money to sell a cup of coffee, I’m spending money to acquire and monetize a customer. The Life Time Value of a Starbuck client was 14,000$ when the webinar was recorded, that's why they can spend thousands of dollars to acquire a customer. Read or listen.
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